Drive more merch sales with high-quality screen printing methods
- Posted by priyanshi
- 2024-11-13
High-quality screen printing is the heart and soul of many bulk printing operations nowadays. It became popular in the 18th century when people could easily import silk mesh, which is a key component of screen printing.
You can use this style of screen printing to print on any kind of surfaces, like:
● Fabric
● Paper
● Glass
● Wood
● Card
● Plastic
● Leather
What is high-quality screen printing?
It is a process of transferring a stenciled design onto a surface. Generally, designers use a mesh screen, ink, and a rubber blade during this process.
The process involves making a stencil on a mesh screen then pushing the ink to make and imprint the design on the below surface.
Paper and fabric are the most common surfaces used in screen printing.
Metal, wood, and plastic can also be used. It is very popular for many reasons, and the most compelling reason is the vast choice of colors for use.
How does high-quality screen printing work?
High-quality screen printing can be done using a machine or by hand. The process of the same has been discussed below:
● Design creation
The first step is to create designs. After deciding the design, it is printed onto a transparent acetate film. It is then used to make the stencil or screen.
● Selecting and preparing the screen
Select the screen and mesh count after finalizing the design. The mesh count is the total
Number of fibers in one square inch.
A higher mesh count allows for finer details to be printed while preserving a fair coating of ink. Screens with lower mesh counts let the ink flow through due to wider openings. The mesh screen is coated with a light reactive emulsion layer after getting selected.
There are 3 types of emulsion
Diazo
It is cheaper and needs a longer exposure. It is not suitable for detailed prints.
1. SBQ based
In this emulsion, no mixing is needed. It cures fast and is appropriate for detailed
Work.
2. Dual cure emulsions
It is a combination of Diazo and SBQ and requires mixing. The cure time is less
Than Diazo and the price is less than SBQ.
3. Exposing emulsions
A transparent acetate film is placed on the emulsion coated mesh screen under a bright light. It causes the emulsion to harden and develop. Separate screens should be used for different colors when multiple colors are used.
● Stencil creation
Exposing the screen for a specific time hardens the uncovered areas of the screen. The remaining unhardened emulsion is rinsed away to leave a clear imprint on the screen.
The screen is then dried and the touch ups are done to make the imprint close to
Original. After that, the stencil will be ready to use.
● Preparation for print
The material is placed flat on the High-quality screen printing board. After that, the screen is made ready to print the desired design.
● Applying the design
The screen is placed down on the printing board. The desired color ink is added to the
Top of the screen. A rubber blade then distributes the ink evenly along the length of the screen.
The ink presses through the open areas of the stencil and transfers on the underlying silk, printing the design on the product. Once the items are printed, the stencil is no longer required.
A special washing fluid is then used to remove the emulsion and reuse the mesh for making
New stencils.
● Heat curing and finishing
The printed product is heat cured in the last by passing through a dryer, making a smooth design. It is done for the design to stay without fading away.
Benefits of high-quality screen printing
When using screen printing technology, it is worthwhile thinking of the benefits.
Some benefits are:
● Versatility
High-quality screen printing can be carried out on any type of fabric, wood, plastic, even metal. You can also use multiple colors on it. There is endless design freedom when using screen printing.
● Durability
Screen printing can apply heavy ink coverage with a durable design if compared to other
Printing methods. Certain coatings and additives make the ink resistant to UV rays,
Scratches, moisture and chemicals.
This allows screen printed products to be used outdoors and in harsh environments
Without fading.
● Vibrant ink colors
The vibrant and bolder colors produced by screen printing is tricky to replicate with other
Techniques.
Separate layers are used for multiple color designs. It allows each color to
Preserve its actual brilliancy.
● Cost effective
High-quality screen printing is a low cost method in the long run. It is quick and easy to print items at high volumes once the setup is done.
● Speed and efficiency
It is one of the most efficient and fast printing techniques after making the screen. It is a
Great option for the same design to be printed over and over again.
● Straightforward process
It is a straightforward process whether it is done manually or is automated. The required
Tools are also easy to replace if needed.
● Customer satisfaction
Sales merchandising is a great way to meet customer needs. A well thought out merchandising display can add value to a customer shopping experience. It also provides information, easy access to products, and appealing promotions.
It helps customers to feel happier in the shop and makes them more likely to buy something.
● More control
You can decide which products to place as a key point in a display. It is another key
Benefit for merch sales. This helps you to have more control over what a customer sees,
And buys after entering the store.
You can use merchandising to have more control over what a customer makes a
Purchase, when you see that a product is selling well or not.
Increase your Merch Sales with some Easy Ways
The sales of your merchandise can impact the overall success of your event. Selling high quality products can increase your earnings and make the event more enjoyable for everyone attending.
Here are some essential tips to increase merch sales from various expert sources and industry
Best practices.
● Know your audience
It is necessary to understand your target audience before you plan your merch
Strategies. The custom merch you will offer should be relevant to the demographic
Attending your sales.
● Age range
Different age groups have different likes in merchandise. Understand the age range of your audience and customize accordingly.
● Income level
This impacts the purchasing power of attendees. You can offer wholesale merchandise at various price points and serve audiences with different budgets.
● Interests and hobbies
Identify the interests and hobbies of your audience. It will help you create
Merchandise that resonates with them.
For instance, if you are hosting a music festival, offering music merch or celebrity merch would be a great fit.
● Consistent theme and design
It can help make a strong brand identity and make your products more attractive to audiences.
This is why custom clothes make such an impression.
Here are a few ways for you to make consistent themes using High-quality screen printing:
1. Color palette
Use a consistent color palette across all your merchandise items for a cohesive look to enhance brand recognition.
2. Logo and typography
Embrace your brand logo and consistent typography on all your merchandise. This will strengthen your brand identity further.
3. Design elements
Think about using similar design elements along with colors and fonts. Make a
Unified look by including
1. Patterns
2. Drawings
3. Symbols
● Leverage digital marketing strategies
These strategies can play a crucial role in driving merch sales.
Use digital platforms to promote your merchandise and reach a wider audience.
● Social media marketing
Platforms like Facebook, Instagram, and Twitter offer chances to display your High-quality screen printing merch and engage with possible customers. Share eye catching images and videos of your merch including details about pricing and availability.
● Email marketing
It is an effective way to inform your subscribers about your merch sales. Send out newsletters or promotional emails including direct links to your online store.
● Online advertising
Online ads on platforms like Google can make your merchandise more visible and bring more people to your store.
● Influencer marketing
Work with popular influencers who have a similar audience. It helps spread the
Word about your High-quality screen printing merchandise and get followers instead.
● Offer an online shopping experience
Offer a user friendly online shopping experience to maximize merchandise sales.
Make sure that your online store is easy to access. It should also be visually appealing
And mobile responsive.
● Product pages
Make detailed and informative product pages for each item.
These include:
1. High-quality images
2. Product Description
3. Sizing information
4. Pricing
● Payment options
Provide different ways to your customers to pay and make shopping easier for them with options like:
1. Credit cards
2. PayPal
3. Mobile wallets
● Shipping and returns
Inform your customers about shipping and return policies clearly to avoid confusion or dissatisfaction among customers.
● Customer support
You should provide good customer support to address any questions or concerns that will arise during the shopping process.
● Utilize data and analytics
Analyze your sales data and identify trends and patterns to make High-quality screen printing merchandise decisions further. It will help you make informed decisions about the offerings and marketing strategies.
● Best selling products
Identify your best-selling products to understand what resonates with your audience. This information helps you focus on offering products that are more aligned with your customers’ needs.
● Customer demographics
Analyze the demographics data to modify your merchandise offerings and marketing strategies. It helps better target your audience.
● Sales channels
Regulate which sales channels are driving the most High-quality screen printing merchandise sales. Then focus your efforts on optimizing those channels.
● Marketing campaign performance
Analyze the performance of your marketing campaigns to spot which strategies are more effective in driving merchandise sales.
● Customer feedback and engagement
Engage with your customers and solicit feedback. This can help you improve your
Merchandise offerings and make a better shopping experience.
● Social media engagement
Request your customers to share their merchandise purchases on social media. Tell them to use a dedicated hashtag or tag your business account.
This user-generated content can help make buzz around your merchandise and
Encourage others to make purchases.
● Product reviews
Ask customers to write reviews about your products on your online website. You can learn what they like and what they do not about your merchandise from the reviews.
Use the feedback to make improvements and better cater to the preferences of your audiences.
● Surveys and polls
Conduct surveys or polls to collect feedback on your merchandise offerings, pricing, and overall experience in shopping.
This information can help you identify areas to improve and inform your future
Merchandise strategies.
● Make an appealing window display
It is one of the first elements customers see when they walk by a shop before entering. It helps entice people who were not planning to enter the shop.
This is why you should make an eye-catching window display to encourage more customers to enter the store.
It also encourages them to make a purchase by offering something interesting in the window display. A window display is one of the key places to display your High-quality screen printing merchandising in a shop.
● Use promotional signs
You can use a variety of signs to attract attention and increase sales. Many shops use
Signs to display different information, like
1. Interesting facts about products
2. Limited promotions etc.
This helps attract a customer so that they can buy something.
● Offer samples
Businesses use sampling as a High-quality screen printing merchandising strategy to allow a customer to try a product and experience how good it is. Sampling works very well with food or personal care items.
Some stores give out free sample products when customers walk in, and some provide
Promotional stands.
Other shops may offer a deal in which a customer gets a free sample for a specific product when they buy another product.
● Set up demonstrations
These are a popular strategy in High-quality screen printing merchandising. You can host demonstrations in-store or present sales off-site as a manager of your shop. It gives the business more visibility since certain products have more exposure.
Some in-store demonstrations include showing how to use a product that you can consider.
This tactic helps customers to envisage how they may use a product and how it can benefit their lives.
● Use eye-level placement
Some shops have been using eye level placement to influence possible customers’
Purchasing decisions for a longer period.
This effective merchandising tactic involves placing certain products at the eye level of an average person.
It means customers are more likely to see these High-quality screen printing products when scanning an aisle.
Most stores charge suppliers a premium to place their products at eye level in comparison to what they charge to put them on shelves.
● Restock your shelves
Regularly restock a shop shelf to get a tremendous impact. It helps to make a space for customers and easier to find the products they want. Finding the products easily means
They are more likely to buy them also.
● Focus on design quality
Having a good quality design increases the chance for buyers to make a purchase in
Your store.
Make simple designs with standard colors contrasts. Avoid using multiple
Colors and use colors at a certain limit.
● Choose the right apparel
Maintain the fabric quality of your High-quality screen printing product. Make sure your products can fit with your customers’ preferences. Store products according to your customers’ style to enjoy handsome profits.
Consider selling products made of organic, recycling, and other sustainable materials like hemp,
Bamboo etc. This makes your products an eco-friendly option.
● Limited editions and exclusive runs
Store seasonal collections to compete equally with others. This makes you a preferable
Place for customers in any season. Plan joint marketing activities and develop a strategy.
Appoint individuals to act as a liaison between departments to ensure clear communication.
Make sure that all parties have clear understandings of the objectives and strategies of your business.
● Offer customization options
Consider your audience when making your merch. Offer them special access to your
Designs.
Work with a supplier to customize designs according to your customer’s preference. Sell the products when they are in demand.
A diverse product range can reduce customer churn and provide insight into customer
Preferences.
Conclusion
So, as you can see, High-quality screen printing Merch stores offer a variety of benefits if approached with careful planning and strategic execution.
This is why following the steps to increase your merch sales helps you understand the process better and grow your business.